Privacy Policy

Effective Date: May 23, 2026

We operate Map Pack Visibility to help local businesses dominate search results. We analyze algorithms, test proximity signals, and build citation networks. We also collect data from the people who visit this website. This page explains exactly what we collect, why we need it, and how we protect it.

Most privacy policies are written by lawyers to confuse you. We wrote this one ourselves. We want you to understand the exact mechanics of our data collection.

Zero hidden agendas. Complete transparency. Real accountability.

Information You Provide Directly

You don’t have to give us any personal information to read our guides. You can browse our local SEO case studies completely anonymously. We only ask for your data when you initiate contact.

When you fill out our contact form or request a Google Business Profile audit, you hand over specific details. We require your name, your email address, and your business website. We often ask for your exact physical address and your current GBP URL. We need this information to evaluate your map pack ranking.

We can’t diagnose a proximity issue or check your NAP consistency without knowing exactly where your business is located. We store this information in our secure email system. We use it strictly to communicate with you about your local search visibility.

We never sell your contact details to lead generation agencies. We never trade your business information with other SEO vendors.

Public Business Data vs Private Data

We operate in the local SEO space. This requires us to draw a hard line between public business information and private user data. Your business name, physical address, and public phone number are already indexed by Google.

When you submit these details for an audit, we treat them as public business assets. We analyze them against competitor data in your city. We check them against directory listings across the web.

Your personal email address and your private communication with us are entirely different. We treat those as strictly confidential. We lock down your private messages. We never publish your specific ranking struggles without your explicit written permission.

Information We Collect Automatically

Every website tracks visitors. We aren’t any different. When you land on mappackvisibility.com, our servers automatically log basic technical data.

This includes your IP address, your browser type, and your operating system. We track the specific pages you visit. We monitor how long you spend reading our guide on review velocity. We note the exact moment you exit the site.

We use Google Analytics and Google Search Console to capture this behavioral data.

This tracking illuminates our blind spots. It shows us exactly what content works and what fails. If we publish a long guide on citation building and the average visitor leaves after twelve seconds, we know the content is weak. We use that data to rewrite the page.

We rely on these analytics to improve the quality of our site. We don’t use this automated data to identify you personally.

How We Use Your Data

We collect your information for three specific operational reasons.

Service Delivery: We use your submitted business details to perform the local SEO audits you request. We analyze your competitors. We map your current rankings. We email you the results.
Content Optimization: We analyze aggregate visitor behavior to refine our publishing strategy. We want to know if our readers care more about featured snippets or local service ads. Your anonymized click data gives us the exact answer.
Site Security: We monitor IP addresses to block malicious traffic. We actively filter out bots that attempt to scrape our content or spam our contact forms.

Cookies and Tracking Technologies

We place small text files called cookies on your device. These files help our website function properly. They remember your preferences. They keep you logged in if you access a restricted client area.

We use two distinct types of cookies. Functional cookies are strictly necessary for the site to operate. Analytics cookies track your behavior across our pages.

You have complete control over this process. You can configure your browser to reject all cookies. You can delete existing cookies at any time.

Blocking functional cookies will break certain features on this site. Blocking analytics cookies won’t affect your browsing experience at all.

Third-Party Data Sharing

We don’t operate in a vacuum. We rely on external software providers to run this business. We share your data with a few specific third parties.

We share traffic data with Google Analytics. We share email addresses with our newsletter provider. We route our contact forms through a secure customer relationship management system.

These vendors process your data on our behalf. They are legally bound to protect it. They can’t use your information for their own marketing purposes.

We will never sell your data to a broker. We will never rent your email address to a third-party marketer.

We will only disclose your information to law enforcement if we receive a valid, legally binding subpoena. We fight overly broad requests. We protect our clients.

Data Retention Timelines

We don’t hoard data indefinitely. We keep your information only as long as we have a legitimate business reason to do so.

If you request a GBP audit, we retain your business details and email address for two years